Art Fairs responds to the need of creating a new contemporary art fair during the month of September, coinciding with the start of Madrid galleries and museums season, and positioning itself at the beginning of the art fairs’ season. Furthermore, September is a month full of proposals and events in the luxury goods field, and until this moment, lacked of an important European fair. SUMMA intends to contribute with freshness and dynamism to the Spanish scene.
SUMMA promotes a new contemporary fair that meets the demands of a new wave of collectors, eager to know the new values of art and to contribute to the change in the relationships and practices of acquiring art pieces and dealing with galleries The fair delves into new media, technology and photography.
Pretendemos introducir nuevos talentos internacionales a un público iniciado en el arte, venidos de todas partes del mundo, que harán de Madrid el cónclave para el arte contemporáneo, con una feria que busca el éxito tanto comercial como artístico.
A international selection committee will be responsible for setting up a General Program through a rigorous selection of international galleries The novelties are introduced through the section named Up devoted to young emerging art galleries with pioneer contemporary artists. A photography section MadridFotoand Design another one dedicated to will complete the range of proposals for the fair.
Two independent curators, Agustín Pérez Rubio, former director of MUSAC Museum, and Alexia Tala, Artistic Director at Plataforma Atacama, will comission the Transversal and Emerging Transversal programs respectively, by invitation only to the project rooms that will be extended along each of the sections that form SUMMA.
Each of the sections that make up the fair, will give the show an apparent uniformity and balance that hides in its background a wide spectrum of varied proposals, promoting the needed synergies to produce a fair with the effervescence, dynamism and possibilities that our time calls